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RE-CODE.COM
Re-Code.com was a web site that allowed users to enter information about products they purchased into a database that was then publicly searchable. This information included, name, brand, store, UPC ID number, price, and packaging material. It used the UPC number of the product to generate a representative bar code in real time on the user's screen. The web site itself was made to look very similar to Priceline.com. A step through visual guide and a commercial that dramatized the act of switching UPC bar codes were shown on the site. Re-code.com Now View the Cease and Desist letter from WalMart attorneys View a screenshot of the original site Video: Re-Code.com: Commercial no.1 (now unedited!) Our Response to Wal-Mart's Threats: Re-Code.com: I'm Not Stealing...Don't Put Me Behind Bars News Flash: Re-Code.com on CNN News Story: Re-Code.com on ABC
META[CC]
META[CC] is an open forum for real time discussion, commentary, and cross-refrencing of electronic news and televised media. By combining strategies employed in web-based discussion forums, blogs , tele-text subtitling, on-demand video streaming, and search engines, the open captioning format employed by META[CC] attempts to provide users with multiple perspectives and resources involving current events. The system is adaptable for use with any cable or broadcast television network. note: this is a work in progress We hope that you will take a moment from your viewing time to add the RSS feed of a blog you find noteworthy. As more information sources are supplied to META[CC], the more intelligent the system becomes. As such, the META[CC] search engine is apolitical and influenced only by the news and information sources supplied by its viewers/users. We apologize, but at this time podcasts and vlogs are not supported. This work was made possible, in part, by Franklin Furnace's Future of the Present program, supported by Jerome Foundation in celebration and in recognition of the valuable cultural contributions of artists to society.
RE-TAG: Retroactive Logo Distribution
 Logos are the most effective method of brand-name recognition. They dot the landscape on billboards, adorn the clothing of everyone from pre-schoolers to geriatrics, pop-up in the background of every sporting event, TV show and feature film, and can be internalized and spark thoughts about your product in target consumers without them even suspecting it–or realizing it is happening. They are universal in their communication, negating the need for translation: a toddler in San Diego, CA recognizes and associates the taste of sugary brown soda with Coca-Cola’s red-and-white circles just as easily as a 100 yr.-old shepherd in Yemen. The question is, with the ubiquity of a certain logo–and all that it conjures up–when does the penetration of new markets end? When does your logo effectively reach universal status, as recognizable as a crucifix, and begin to be redundant? If you would like to be come a representative of ReTag in your city and to watch the Retag Release Video, visit the Offical ReTag Site Video: ReTag on Google Video
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